Thatch Partners with AliveCor to Offer KardiaCare Plus Through Its Marketplace

KardiaCare Plus is now available to eligible Thatch members (as of December 2025) with enrollment accessible directly through the Thatch Marketplace.

Chris Ellis

Written by

Chris Ellis

Thatch Partners with AliveCor for KardiaCare Plus Access
3 min read

TL;DR

  • The partnership: Thatch members can purchase KardiaCare Plus using their flexible health benefit dollars through the Thatch Marketplace

  • What's included: Personal ECG devices, continuous heart monitoring, personalized cardiovascular insights, and access to dedicated heart health coaches

  • The problem it solves: Cardiovascular conditions are among the most costly health issues in the U.S., but proactive monitoring and management can significantly reduce risk and expenses

  • Who benefits: Companies using Thatch can provide their teams with comprehensive heart health technology while giving members choice in how they spend their healthcare dollars

Mountain View, Calif. — Dec. 4, 2025.  AliveCor, the leader in FDA-cleared personal electrocardiogram (ECG) technology, today announced a partnership withThatch, a modern benefits platform that helps employers offer personalized, cost-effective healthcare through Individual Coverage Health Reimbursement Arrangements (ICHRAs), to launch  KardiaCare Plus as part of its curated Marketplace. The partnership enables Thatch members to proactively manage cardiovascular health through personalized care, real-time data insights, and access to clinical expertise—all while maximizing the value of their flexible health benefits.

Through this collaboration, Thatch members can use their health benefit dollars to enroll in KardiaCare Plus, a comprehensive program that combines medical-grade devices, continuous heart data monitoring, and one-on-one coaching from heart health coaches. The offering aligns with both companies’ shared commitment to empowering individuals to take control of their health and helping employers deliver measurable improvements in well-being and cost savings.

“This partnership with Thatch represents a new era of personalization in health benefits,” said Ed Daley, GM & SVP, Employer and Strategic Alliances at AliveCor. “By bringing KardiaCare Plus into the Thatch Marketplace, we’re extending the reach of proactive heart health to members who want choice, flexibility, and real clinical impact. Together, we’re helping organizations reduce cardiovascular risk, lower healthcare costs, and improve quality of life for their members.”

Thatch’s ICHRA platform gives employers a modern, flexible way to offer benefits while giving people more choice over how they spend their health dollars. The addition of KardiaCare Plus expands Thatch’s Marketplace offerings to include best-in-class cardiovascular care, addressing one of the most prevalent and costly chronic conditions in the U.S.

“We’re thrilled to partner with AliveCor to make KardiaCare Plus available to our members,” said Chris Ellis, CEO, Thatch. “Our goal has always been to create a healthcare system people love by helping people personalize their health benefits in ways that truly matter to them. Cardiovascular health is an area where proactive care can make an enormous difference, and KardiaCare Plus evidence-based, tech-enabled approach perfectly complements our mission.”

The launch comes as Thatch continues to expand its Marketplace, now serving thousands of members nationwide. KardiaCare Plus is now available to eligible Thatch members (as of December 2025) with enrollment accessible directly through the Thatch Marketplace.

About AliveCor

AliveCor, Inc., the leading provider of FDA-cleared personal electrocardiogram (ECG) devices, is transforming cardiology with its medical-grade AI solutions. The company was named to the inaugural TIME World's Top Health Tech Companies 2025 list—recognition of its commitment to delivering innovative devices and services that empower patients and physicians with personalized, actionable heart data. With over 300 million ECGs recorded, the company’s Kardia devices are the most clinically validated personal ECGs in the world and can remotely detect six of the most common heart arrhythmias in just 30 seconds. The company’s latest offering, Kardia 12L ECG System, powered by KAI 12L to detect 35 cardiac conditions (14 arrhythmias and 21 morphologies), was designed exclusively for use by healthcare providers. AliveCor's enterprise platform allows third-party providers to manage their patients’ and customers’ heart conditions simply using state-of-the-art tools that provide easy front-end and back-end integration to AliveCor technologies, addressing gaps in care and improving the treatment experience for patients across a range of disease areas. AliveCor is a privately held company headquartered in Mountain View, Calif. For more information, visit alivecor.com and follow us on LinkedIn, X, Instagram and Facebook

About Thatch 

Thatch is an all-in-one platform that makes it easy for companies to offer personalized healthcare benefits using ICHRA (Individual Coverage Health Reimbursement Arrangements). By combining fintech and healthtech solutions, Thatch empowers businesses to provide tax-free dollars their team members can use to purchase personalized health coverage. Since launching in 2023, Thatch has helped more than 1,000 companies across every industry improve their healthcare coverage while controlling costs. For more information, visit  thatch.com.

chris
Written by
Chris Ellis /Co-founder

Chris is the co-founder and CEO of Thatch.

Learn more about Thatch's team

This article is for general educational purposes and is not legal advice. The opinions shared here belong to the author and are not official statements from Thatch. For legal and tax questions, please feel free to consult with a qualified professional.

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